First Look: Abercrombie & Fitch’s New Store Design Concept

First Look: Abercrombie & Fitch’s New Store Design Concept

Abercrombie & Fitch has introduced a new retail outlet expertise impressed by the retailer’s intention of building just about every day truly feel as remarkable as the start of a extensive weekend.

The retailer, a division of Abercrombie & Fitch Co., just lately celebrated the opening of its initial two getaway strategy stores—a new locale at Los Angeles’ Del Amo Manner Center and a further outside the house Milan in the Il Centro Procuring Heart. Abercrombie strategies to open multiple getaway-concepted retailers around the globe via the remainder of the fiscal calendar year, with even additional prepared for 2023.

The new getaway-themed aesthetic is a nod to a stylish resort foyer, made to prioritize omnichannel searching and supply consumers with an immersive interpretation of the Abercrombie working experience of currently.

“Our new getaway-impressed stores reflect the unity of each our model aesthetic and intuitive, omnichannel operation,” claimed Carey Krug, SVP & head of advertising for Abercrombie brand names. “Abercrombie’s youthful millennial and zillennial clients go on to utilize our stores for a wide range of needs—whether it’s identifying new merchandise and developments, buying up on the web orders, connecting with friends almost or IRL, figuring out their ideal match, or merely savoring the model practical experience. All the things from the circulation and design elements to the features of the areas was architected to replicate our customer’s ideal expertise, regardless of whether they are viewing for a transformative, curated purchasing experience or employing the store’s omni-hub abilities.”

Refinement and rest punctuate the new getaway-themed retail areas, which include elevated fixtures and furnishings, hanging wood accent walls, and styled spaces dedicated to the types Abercrombie is most known—all of which organically kind an surroundings crafted exclusively for younger millennial and zillennial shoppers trying to find a holiday from the normal buying place, the retailer stated.

“We translated our customer’s frame of mind into a genuine-environment immersive encounter,” reported Joanna Ewing, GVP & head of creative for Abercrombie brand names. “Their really like for our denim manifested in a committed denim studio. The fitting rooms have been optimized with customizable lights and chic style things. Their affinity for vacation is captured in the store’s hotel lobby-like vibe, entire with a test-in desk. The total style of these new merchants is the distinctive getaway way of thinking of our buyers brought to lifestyle in a way that communicates elevated simplicity, which is precisely what Abercrombie represents.”