Tinuiti Takes Cannes 2022 [Hot Takes + Key Insights From Advertising’s Largest Celebration]

Tinuiti Takes Cannes 2022 [Hot Takes + Key Insights From Advertising’s Largest Celebration]

Hundreds of promoting, engineering, and resourceful gurus descended on the South of France to go to the premier gathering of the marketing community, the Cannes Lions International Competition of Creativity. From June 20-24, the pageant, known for its prestigious award ceremonies and networking activities to drive development for makes, produced an impressive in-human being comeback just after a two-12 months crack owing to the global pandemic. 

As the main impartial overall performance advertising and marketing agency and not long ago named Microsoft’s World Company of the Year, Tinuiti took to the ground and joined top rated manufacturers and partners to discuss functionality marketing and advertising and the important business shifts foremost into 2023. Tinuiti’s Obele Brown-West, Chief Alternatives Officer and Dalton Dorné, Chief Advertising and marketing Officer, lent their voices collaborating in numerous speaking classes that developed impressive discussions and considered-provoking concerns about: rising technology, disrupting the agency landscape, manufacturer general performance, B2B marketing, and diving into the hearts and minds of GenZ by way of Metaverse, Crypto, AR and the ability of objective to push general performance. 


Obele Brown-West Microsoft Interview


As Microsoft’s World Company of the Yr, Tinuiti’s Brown-West experienced the possibility to sit down with Microsoft two times to share the agency’s motivation to excellence, effectiveness, and accelerating manufacturer effectiveness for client companions. She initial joined “The Download,” Microsoft Advertising’s every month internet demonstrate achieving marketers across the globe to examine the upcoming of retail and get the job done culture. Brown-West highlighted the importance of obtaining a buyer-centric mentality, ideas for empowering Gen Z in the workforce, and shared her views on bringing authenticity and variety into firm lifestyle as very well as advertising activations (movie to appear). Second, she joined Microsoft’s “Disrupting the Company Landscape” panel to share how Tinuiti is a primary unbiased agency that is shaking up the international market place and how its persons-very first solution is thriving and fueling progress for customers.

“Global models are flocking to independent businesses like Tinuiti since we go rapidly. Pretty speedy. We’re the first to sector throughout new alphas and betas for the reason that we’re ready to simply call our personal photographs. We like to say that Tinuiti is a cruise ship that acts like a jet ski,” said Brown-West. “We also have the nimbleness to enjoy, function, and check with our associates who have also been exceptionally influential to the growth and arrive at of Tinuiti.”


Obele Brown-West


– Obele Brown-West, Main Remedies Officer, Tinuiti


Dalton Dorne LinkedIn Interview


With B2B frequently being neglected in the environment of innovative, Dorné sat down at LinkedIn Advertising Studios to examine the infusion of creativity in B2B advertising and marketing strategies, leading difficulties B2B marketers often experience, and a few key focus regions for 2023 (hint: never rest on Streaming). Make guaranteed to examine out the interview for on your own – you’re going to want to take notes. 

“B2B marketers are no less creative than purchaser entrepreneurs,” reported Dorné. “Compared to B2C strategies, I truly consider B2B has to be extra innovative in how we connect with individuals mainly because our purchaser journeys are more complex in some means, such as for a longer time acquiring cycles and selection procedures.”



– Dalton Dorné, Main Marketing and advertising Officer, Tinuiti


Dalton Dorne Obele Brown-West Interview


The two Dorné and Brown-West also joined a panel with Mediaocean and Beet.television inspecting Gen Z as properly as the achievements of Tinuiti customers in the Gen Z space like PacSun, e.l.f. Splendor, and Liquid IV to identify a number of. They shared the great importance of manufacturer authenticity and intent and explored cross-channel concentrating on and the need to have a data-pushed tactic.

Let’s listen to from our executives on their prime takeaways from Cannes 2022.


Major Takeaways From Cannes 2022:


1. Influencer marketing and advertising will continue on to be a big investment decision for brands, and the good models are not only providing their influencers a seat at the desk, but a voice.

2. It is time to increase retail media into the blend. Many brand names are including retail media options into their total marketing and advertising blend to give customers with a seamless expertise from awareness to fast ecommerce conversion.

3. Objective-driven promoting is an expectation for brand names today. Society and DEI attempts keep on to be top-of-intellect in the promoting industry, since inside lifestyle bleeds into external promoting. Gen Z was a substantial focal level at Cannes and this generation expects makes to share their values and stage of look at in an reliable way – absent are the times of currently being silent.

Group Black, a media collective rooted in the advancement of Black-owned media qualities, created their debut at Cannes this calendar year wherever they led thoughtful discussions on similar matters. They talked about creating tradition-shifting and lifestyle-shaping material and the value of advancing the progress of various resourceful expertise in the advertising, film, and media industries. At Tinuiti, we have been honored to have Bonin Bough, Co-Founder & Main Strategy Officer of Group Black as our keynote speaker at Tinuiti Live where he challenged makes to Rethink Anything, which was a prevalent concept of mobilization at Cannes as properly.