VicenzaOro September 2022, sparkling optimism rules among jewelry buyers and exhibitors.

I will confess that when leaving household and heading in direction of the chaos of Schiphol airport in Amsterdam, I wondered what I would come across in Vicenza. The news that hits us day by day is pessimistic enough:


  • Soaring strength charges
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  • Russia is pinching the Nord Stream lines
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  • The War in Ukraine carries on
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  • Housing difficulties
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  • Lack of staff in practically every single sector 
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But then there are also substantial difficulties in each individual offer chain, not to point out the different humanitarian crises about the globe, from the flooding in Pakistan to the ongoing stream of refugees (and a escalating reluctance to welcome them).

As a sector, we are susceptible to crises. We are a luxury product business and, thus, in any specified crisis, relatively redundant. 

Bradoiro from Spain, in silver, gold and a selection of gemstones

I stared into the practice window, heading to Amsterdam, observing the cows in the flat Dutch fields and imagining about how Netherlands farmers have been protesting for months. The determination of the Dutch government to lower down nitrogen emissions by fifty percent in 2030 means that lots of farms (and their livestock) have to close to preserve nature. And how could I not backlink this to the a lot of talks I have been listening to, throughout the earlier editions of VicenzaOro, about sustainability? It will come with a price tag when we do not prioritize sustainability, a value we simply cannot afford to pay for. But let’s also regard the price tag many individuals and companies fork out for sustainable objectives.

I was careful, but the customer confirmed an educated optimism! So sure, I was psyched to go to the present but expected to find a slightly careful temper on the floor. But from Friday on, it was booming! Many booths, particularly in Hall 7, ended up operating like mad. Nanis was crowded from working day one particular, and so had been many many others.

But initial, allow me choose you inside of as a result of the entrance doorway! The installation suitable upcoming to the entrance was glittering gold, inviting folks to just take selfies like mad. Yours really, becoming awfully modest at the incorrect moments, did not want to wait in line, and you will obtain below my joyful but not a pretty glamorous selfie -)

Esther Ligthart, yours truly, at the entrance VicenzaOro VOS2022

Loud music pumps up our mood and anticipations, and strolling on to the flooring feels like stepping into a film. I swear I heard someone yelling at me ”and action”! -)

September isn’t really about new collections in basic. While some manufacturers have designed new jewellery parts, it can be mostly an evolution of styles earlier presented in January. VOS22 (VicenzaOro September 2022) is about buying for the impending vacation year. 

A glimpse of the flooring

Nevertheless, whilst formerly very prudent, some Dutch shops did come to me to inquire me for jewellery brand recommendations that would get the job done in the Netherlands. So, indeed, individuals are also on a route to discovery during this end-of-summer season jewelry clearly show in the beautiful town of Vicenza.  

What stood out for me through this VicenzaOro display? 

1st of all, the mood, as explained previously mentioned. It was just so optimistic. Or most likely it is superior to explain it as educated optimism. Customers were not concerned to splash out on factors, but they mainly bought items they know will offer during the future vacation season. 


Alessio Boschi behind and his ring on my finger

Of system, as a blogger and journalist, which I am during these reveals, I really don’t see almost everything people obtain. But I was privileged enough to accompany a handful of Dutch suppliers and saw how they seemed for stable chains with glamorous specifics and one of a kind parts that would fulfill their eclectic clientele. 

I don’t see quite a few ”smaller mid-portion stores” from my possess place. Probably I am mistaken I have no immediate insight, but it looks that way too many mid-portion stores never spend in coming to shows like VicenzaOro. Why is that?

I know there are fears of wondering they are way too small to obtain a selection instantly. I also know that Italian providers nonetheless battle with the picture of not currently being the most reliable out there. 


Sporting Alessio Boschi

That is a error, in my belief. This exhibit is so very well structured, simple to get to, and accommodating to foreign readers that any objection about the issue and performing company with Italians flies out the doorway.

If not for buying just about anything, any retailer, everyone functioning in jewellery, should come to a jewellery display like VicenzaOro at minimum after a year. And why?

For the reason that of the mind-boggling inspiration, a single feels walking all-around the booths. It really is not about inspiration to copy models, but inspiration about how folks from the smallest to the most distinguished enterprise reimagine jewelry in all different sorts of means. 


It is about strolling and conversing jewellery the full bloody time, and that interaction, that listening to views, tips, and insights from so many distinct individuals, is a significant inspiration. 

Enable on your own the (often) exciting talks on phase. I really feel there could be tons more of them, and I see prospects for workshops and far more in the potential. But there is usually a thing going on phase!

DeLazzari jewelry 

As a author and blogger, I sense energized checking out a demonstrate like this. Most of our job is finished guiding a computer system in our possess houses. We require this, way too, to fill up our cup and, with renewed enthusiasm, spread the like for jewelry amid our supporters, followers, and audiences in general. If anything at all, I would like to counsel to both equally organizations and fairs to keep inspiring and involving us (bloggers, journalists, influencers, and anything in involving). 

The blonde at the prime is me with my charming friends: in the middle underneath Tracey from the DiamondsGirl, on her left Bebe Bakhshi from ChampagneGem, on her appropriate Aneta Blaszcazk from Bliss of Paris, and next to me Laura Astrologo Porché

I also know that observe brands, to name an marketplace really shut to ours, are much much better at carrying out this with hosted invitations to model events and in-home visits. I mean, severely, we just don’t all reside inNew York, London, Paris, or Milan 🙂 

VicenzaOro is the one particular present that not only makes a magical entrance, an superb system for executing enterprise, and an very available event but also seeks – with fantastic reliable devotion- to involve individuals who are like the bees of the jewellery business. We fly all around the demonstrate and just take our insights and inspiration to the keyboards of our laptops, pollinating social media platforms with bits and drops of details and inspiration. All to elevate the interest in jewelry to a larger stage (b2b and remaining client). The desire crew of VicenzaOro reveals how beneficial they assume this is for the complete market by inviting a assortment of push and influencers. Every person is carrying out their very best to highlight how amazing this exhibit is and exhibits illustrations or photos of brands and jewelry. 

Paolo Piovan Dragon Bracelet

For the Dutch trade magazine, I sat down with Marco Carniello, the world wide director of Vogue and Jewelry exhibitions for IEG.

He told me that the quantities were being up by 10% relating to the pre-Covid 12 months 2019. WOW!  

Also, the amount of men and women checking out the present from overseas is up by 20%. 

But the serious SCOOP is that IEG designs to open two a lot more jewellery trade exhibits overseas: South America and South East Asia. 

Also, there are concrete ideas for a superior-speed prepare with a stop in entrance of the showground! Inside five many years, this should really be completely ready, making this certain trade present even additional simple to attain.

Past but not least, next 12 months, by the end of 2023, the present intends to get started renovations of the oldest central portion and enlargement of the properties.

 Paolo Piovan, gemstone set


  • Booths can be tailored once again to the brand’s taste I hope NO One returns to closed booths. This unfriendly, unwelcoming phenomenon disappeared for the duration of the COVID a long time. I love the approachable, much extra human relationship of the open booth. 
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  • Additional workshops and much more how-to in limited chunk-size sessions. Consider TikTok on stage.
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  • A lot more jewellery designers exhibiting.
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  • Far more personnel of stores, more retailers, far more goldsmiths and designers as visitors of the clearly show(you will love it!) 
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  • A structure for companies to join with bloggers, influencers, and journalists extra instantly. (While the new Application The Jewelry Cloud can currently enjoy a function, but was underused throughout this clearly show)
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Observe: all photographs are @Bizzita taken by Esther Ligthart for the duration of the VOS22


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